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Red, White and Brainwashed - The Influence of Modern Media (Argue/Persuade) - page 2
Keywords: argue persuade influence media manipulation control
By exploiit on 19/06/2010
Level: GCSE Key Stage 4 (Years 10-11)
Page Number: 2 of 4 pages: 1 2 3 4in media; it is the fear factor.
Of course, the fear factor isn’t the only efficient way in which media outlets like to play on your feelings and emotions. There are plenty of different methods that they will happily employ in order to make you buy what they are trying so shrewdly to sell. Informative broadcasters/publishers are big fans of sensationalism. In order to fully catch the attention of their audience, they will exaggerate all possible information, within reason. As well as sensationalism, outlets are quick to manipulate the trade of censorship. Instead of reporting a complete story, a piece will be tailored to the point where it appeals to a particular audience. In recent years reports on the Iraq War have been tailored to the same effect. Snippets of information have been delivered to the public through audio, visual and print publications in regards to the rising death tolls and dangers. The objective of this is to gain sympathy and (to some extent) augment patriotic pride. The sacrifice of troops is indeed a great one, regardless of whether or not one agrees with the motives behind the war. However, these informative transmissions are used only to obtain the attention of an audience. Rarely do these pieces actually deliver true information concerning the progress being made, or the needless destruction caused by the ‘allies’.
Advertisers, on the other hand, thrive on self-hatred and diffidence in order to attract consumers. The everyday insecurities showcased in their commercials and print advertisements are utilised to relate to a particular target audience. Jean Kilbourne, a social theorist, states: “Advertising is an over $250 billion a year industry. We are exposed to over 3000 ads a day and will spend two years of our lives watching television commercials… Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we should be.” Yet, people are still quick to argue that advertisers have little or no impact on the public. I find this hard to believe. Considering the fact that, the more heavily advertised a product is, the more popular it seems to become… Considering that, since the media has been exploiting the anxieties of self-confidence in relation to weight, as many as one million males and ten million females are known to suffer from some kind of eating disorder… Considering
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