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culture management - page 1
Keywords: cross culture management
By finil on 15/05/2009
Level: Master's degree (MA, MBA, MSc, MEng, MRes, MPhil etc)
Page Number: 1 of 6 pages: 1 2 3 4 5 6. Introduction
Cross-cultural management research tends to presuppose that culture is a major explanatory variable that exert profound influence on organizational behaviour. In business and management research, there has been a tendency in recent years to question the adaptability of, many management theories and practices to other, particularly cultural contexts. Sylvie Chevrier research work is one of them.
The main objective of my paper is to critically evaluate the research methodologies used by Sylvie Chevrier in her ‘cross-cultural management in multinational project groups’ research work. In relation to this I take into consideration the research methodologies adapted by Sylvie Chevrier in her research work that aims on studying managing of cultural diversity in intransnational projects.
Chevrier used qualitative research methodology. As part of the study she used the method to perform her comparative research study that identified three different types of cross cultural practices utilized by transnational project managers. In her qualitative research strategy she used the comparative design. That is the popular research design used in the business research that is usually takes two or more companies as case for comparison.
2. Literature Review
There is a difference between methodologies that rose from the difference in nature and purpose not in quality. Both research methodologies have certain qualities that make them different in their suitability for studying a particular aspect of reality. Simply both research methodologies are valuable in their own context, are highly useful (Kell and Ercberger, 1999, 2000).
The researchersantitatualitative methodologieogy perceive this to be the case.research in terms of research strategy, and many research in te choose a qualitative methodology based on the project’s purpose; its schedule, including the speed with which insights are needed; the issue(s) or Topics(s) being studied; the types of participants needed; and the researcher’s skill, personality and preference (Cooper & Schindler, 2006, 204). Qualitative researcher employs ‘standard’ designs & methods as well as projective procedures (Spitznagel, 1991); nevertheless, the methods employed by qualitative research are, in most cases at least, those employed by quantitative researchers, adjusted to meet their methodological standards. Methods in Qualitative research as a whole are unique and known by certain criteria. This is so despite the diversity within the qualitative paradigm and the obvious call for equally diverse methods (Crabtree and Miller, 1992: Flick et al., 1991, 2000; Lamnek, 1993). Based on this there are different qualitative research methods. The methodological parameters and technical elements of qualitative interviewing (Farber, 2001; Lamnek, 1993:21-29;
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